Want to convert your visitors into engaged, happy customers?

Our third “CMO’s Guide to…” event is on Wednesday 17 April and will feature speakers from Microsoft, Pinterest, Source Nine Insights and VWO, the world's leading A/B testing platform.

This time it’s all about converting customers – helping you improve the whole digital customer acquisition journey, from first impression to conversion.

Our talks will cover:

• How to build a unique customer acquisition strategy by reaching your audience at every stage of their planning journey
• How to use behavioural analytics and AI to better understand your users and their website journey
• How Emotion Drives CRO (And What To Do About It)
• How to maximise the ROI of your online campaigns by optimising the entire online experience along your customer’s journey.

So come to our event and learn how to make your customer journey work harder from the experts. 

To top it off, all ticket sales go to Bristol Mind

Agenda:

• 9am: Coffee and arrivals
• 9:25am: Welcome
• 9:40am: How Emotion Drives CRO (And What To Do About It). Rob Harrison-Plastow, CEO of Source Nine Insights
• 10am: Closing the conversion gap: How to stop your website being a revolving door. Joe Johnston, Head of Conversion, Launch
• 10:20am: Full journey optimisation – is it possible or just wishful thinking? Panel with Weird Fish and Launch
• 10:40am: AI meets behavioural analytics. Ahmed Osman, Senior Software Engineer, Microsoft
• 11:00am: Stop Playing Half the Game in Performance Marketing. Jan Marks, Director of Europe & Latin America, VWO
• 11:25am: Drive your audience from discovery to decision to do on Pinterest. Marija Cepulyte, Senior Client Partner, Agency and Activation, Pinterest
• 11:50am:Predictions for 2024 trends in approaches to customer journey optimisation. Panel featuring all the experts.
• 12:10pm: Finish, networking until 2:00pm

Find out more detail on the event and speakers on the Launch website. Huge thanks to VWO for sponsoring the event.

We’ll look forward to seeing you there!