Last Media Dollar "Live" in London

Last Media Dollar "Live" is a fast-paced, interactive media decision-making game played on stage in front of a live audience. Built by the Quo Vadis Newsletter, Last Media Dollar (LMD) uses behavioral economics to reveal how media professionals actually value different channels when making budget trade-offs. This is media strategy, psychology, and market structure brought to life.

Instead of panels or presentations, this is a participation-based experience. You’ll watch seasoned media leaders make real decisions in real time with revealing strategy and tension and with a bit of debate persuasion. 

How it works:

• A few days before the event, all attendees will receive a special private link to play Last Media Dollar themselves.
• We’ll aggregate the audience’s results to form “The Room’s Media Brain.”
• On stage, Cadi Jones (SVP EMEA, Index Exchange) will play Game 1 live, making budgeting decisions while discussing trade-offs as she thinks through them. 
• In Game 2, we'll be joined by Richard Kramer from Arete Research, one of the very best equity analysts covering the global advertising space. He calls it as he sees it. Sharp, rigorous, and never shy of the hard truths. 

We’ll compare:

• Cadi and Richard's results vs. the aggregated audience game results. 
• The outcome reveals how media preferences form, diverge, and sometimes contradict what we say we believe.

Agenda
9:00 – Check-in, coffee & breakfast
9:45 – Game 1 Live with Cadi Jones from Index Exchange & Dan Plant from Starcom
11:30 – Game 2 Live Richard Kramer from Arete Research
12:15 – Prosecco, networking,  & conversations in the bar
1:00 – Hugs and Farewells

Venue: Everyman Theatre, Borough Market (limited to 100 seats)
Tickets: £100
Sponsor: Proudly supported by Revving.io, fueling growth in the media economy.