LMD Live Online Event: Where Would You Spend It?

Think you know where media budgets should go? Then prove it with your vote in our LMD Live online multiplayer game experiment. 

Last Media Dollar (LMD) is the most unique interactive experience in the advertising space. It's part game, part crowdsourced experiment, part deep learning. It happens in real time with everyone in a virtual Zoom room voting on media channel match-ups simultaneously.

You'll be given a real-world media budget challenge, then face a rapid series of head-to-head matchups to vote on where your Last Media Dollar should go:

• Linear TV or YouTube?
• Streaming Audio or Influencer Marketing?
• Connected TV or Open Web Display?

Every attendee gets votes on every match at the same time. The results are aggregated live, so you don't just see your own instincts play out, you see how the collective wisdom of the room allocates the dollar.

That's where it gets interesting.

Where did you break from the crowd? Where did consensus form instantly? Where was the room split down the middle?

These real-time decision moments in a group format reveal something that no survey, focus group, or media plan can: How advertising people actually think when forced to choose.

At the end of this live group experience, you walk away with:

• A sharper sense of where media dollars are heading
• The full group vote breakdown to see where you led and where you diverged
• A results transcript delivered to your inbox after the game
• Genuine insight into your own media instincts and biases

THE FORMAT

• Join via Zoom to hear the media case briefing and live commentary from your game host, Tom Triscari.
• Vote simultaneously on your own device (phone, tablet, or laptop). Every match is live. Every vote is counted. The interactivity is real.
• No preparation needed. Media veterans and curious newcomers are equally welcome — the game levels the playing field by removing jargon and forcing instinct.