Short Form Video Masterclass (English Session)
Do you often worry so much about what to post on your social accounts, that you end up not posting anything at all?
Join our short form video masterclass to learn how to produce, film and edit engaging videos using your phone.
This is a half day masterclass, delivered in English in the morning, and the same class delivered in Welsh in the afternoon.
Suitable for: People who are already working in a marketing, digital marketing or social media role, small business owners and freelancers who have some knowledge of content and social media platforms.
No previous video experience necessary.
We encourage you to bring your smartphone to experiment during the session.
Course agenda
Part 1:
Understanding what makes engaging and effective content on social media
Understanding the platforms - TikTok, Reels, Shorts
Copyright considerations
Recycling, reusing and repurposing content
Creating effective content with a low budget
Part 2:
- Video production fundamentals: Planning
Idea generation - what to post?
Storyboarding, scripting and shot lists
Planning for shooting on location, permits and other considerations
- Video production fundamentals: Shooting
How to grab attention with the first 3 seconds
Shooting techniques - shot types and when to use which, angles and framing
What is B-roll and how to use it
Lighting
Audio
Demonstration and opportunity to try equipment
Optional opportunity to practice the techniques
Video production fundamentals: Editing
How to edit? The process from beginning to end
Getting to know free and cheap editing apps
- How to create subtitles and other visual elements
Alun Jones
With 9 years of experience in the field, Alun was Social Media Manager at S4C for 4 and a half years, responsible for social media content for TV series, from planning, all the way through to analysis and everything in between, building the team from 2 to 7 members during his time in the role and experiencing tremendous growth across various accounts and platforms.
Elan Iâl
During her career, Elan has worked on major marketing campaigns in her roles with Urdd Gobaith Cymru and S4C, specialising in the creation of social media content and paid advertising. Since 2022 Elan has been creating content on TikTok reaching hundreds of thousands of users, and carrying out work through partnerships and creating video content for companies on the platform.
In March 2023 Alun and Elan founded their company, Libera, which offers content creation services, advertising management, consulting and training on different elements of social media marketing. In the 12 months since its establishment, Libera has held social media workshops and training sessions for over 100 people.
Location
Canolfan S4C Yr Egin, SA31 3EQ