Do you often worry so much about what to post on your social accounts, that you end up not posting anything at all?

Join our short form video masterclass to learn how to produce, film and edit engaging videos using your phone.

This is a half day masterclass, delivered in English in the morning, and the same class delivered in Welsh in the afternoon.

Suitable for: People who are already working in a marketing, digital marketing or social media role, small business owners and freelancers who have some knowledge of content and social media platforms.

No previous video experience necessary.
We encourage you to bring your smartphone to experiment during the session.

Course agenda

Part 1:

• Understanding what makes engaging and effective content on social media

• Understanding the platforms - TikTok, Reels, Shorts

• Copyright considerations

• Recycling, reusing and repurposing content

• Creating effective content with a low budget

Part 2:

• Video production fundamentals: Planning
  

  1. Idea generation - what to post?

  2. Storyboarding, scripting and shot lists

  3. Planning for shooting on location, permits and other considerations
     

• Video production fundamentals: Shooting
  

  1. How to grab attention with the first 3 seconds

  2. Shooting techniques - shot types and when to use which, angles and framing

  3. What is B-roll and how to use it

  4. Lighting

  5. Audio

  6. Demonstration and opportunity to try equipment

  7. Optional opportunity to practice the techniques
     

• Video production fundamentals: Editing
  

  1. How to edit? The process from beginning to end

  2. Getting to know free and cheap editing apps 

  3. How to create subtitles and other visual elements