Join Abbi Hoxleigh for a powerful in-person training session titled "CREDIBILITY CONFIDENCE: The PR Roadmap To Secure Media Coverage," based on her debut PR handbook. This comprehensive one-day course is designed specifically for entrepreneurs and start-up owners who want to harness the potential of PR to establish themselves as industry specialists and gain media coverage.

In this training at Austin Court, IET Birmingham, you will discover essential tips and strategies to leverage PR effectively, building confidence in your expertise and credibility. Abbi will be your host and guide throughout the event, providing actionable tools and insights to boost your reputation, credibility, and trust with key stakeholders.

Key areas covered in this training include:

• The fundamentals of PR and its role in your business success

• How trust transforms your reputation and opens doors to media coverage

• Unveiling the power of thought leadership in securing media features

• Identifying newsworthy stories that captivate journalists

• The ‘Stacking Strategy’: leveraging multiple PR efforts for maximum impact

• Turning rejection into results: resilient PR tactics

• Integrating PR into your overall marketing mix

• Navigating the fine line between being the CEO brand and avoiding overexposure

• Professional development techniques to enhance your PR skills

• How PR can help scale your business and drive growth

• The 5 Key ROI Marketing Principles© to measure your PR success

• Unlocking your expert breakthrough to establish authority in your field

Join us for a day filled with knowledge, practical insights, and networking opportunities. Light refreshments will be provided to keep you fueled throughout the day. The training will begin promptly at 9:00 am and conclude at 4:00 pm.

Take advantage of this chance to gain the confidence, credibility, and media coverage you deserve. Secure your spot now and take the first step towards PR success!