Edinburgh Fringe PR Workshop (April 9th)

Are you taking a show to the 2025 Edinburgh Fringe? Would you love to learn how best to get the word out?

With more than 3,000 shows descending on the festival this year, it’s a challenge to get noticed. But there are some clever things you can do (and not do) to give your show the best chance at cutting through the noise.

Zoë Paskett, a comedy journalist and creator of LMAOnaise comedy newsletter who has received every kind of approach, and Lily Marriott, a publicist with over 10 years of experience and the founder of Lily Marriott PR, have teamed up to offer an online workshop (including a Q & A session) on how to best sell your show to the press.

• When? 7pm to 8.30pm on Weds 9th April

• How much? £14 for early birds and then £18 *

Come along to learn some top tips and pose your questions to an arts journalist and a publicist with lots of advice to give.

*We have set this price to fairly pay for the work and time taken to plan and deliver these workshops. However, we don't wish money to be a barrier to entry for anyone, so if you’re unable to pay to attend the session, please contact me for the Zoom link at lmaonaiseletter@gmail (no questions asked, no need to give reasons!). We have a ‘Pay It Forward’ option to cover these free tickets, so please consider contributing to this if you’re able!

If you can't make this one, there is another workshop on Mon 24th March!

Part One: Workshop from 7pm to 8pm

In this first section, we’ll take you through the important things about doing your own PR, including but not limited to:

• What is PR?

• Putting together press releases

• Photography and poster design

• An overview of the UK media landscape

• Media pitching:

  • Categories of media opportunities

  • How to approach journalists about getting coverage for your show

  • Cold emailing

  • A good pitch

  • What journalists want from you and what to avoid

• When do I start my PR campaign?

Part Two: Q&A from 8pm to 8.30pm

An open session to ask any questions you have.

There is also an option to submit questions beforehand. If you'd like to do this, please enter them here: https://forms.gle/3TWWYcYJwBEy3E198

About us

Zoe Paskett is an arts journalist and comedy reviewer. She worked for the Evening Standard as an arts staff writer before setting up LMAOnaise Comedy, a newsletter, website and print newspaper specialising in early career, upcoming and alternative comedy.

She has reviewed comedy at Edinburgh Fringe for LMAOnaise and FunnyWomen.com, and has received every kind of pitch you can imagine.

Lily Marriott is a publicist with over 10 years of industry experience. She launched her own Arts PR company in 2021, Lily Marriott PR, and counts the Edinburgh Fringe as one of her specialties (and great passions).

Clients have included icons of the Fringe scene such as Jenny Eclair, as well as Edinburgh Fringe Comedy Award-nominated shows by Lauren Pattison, Josh Pugh, Paddy Young and Dan Tiernan. She loves the festival and enjoys developing compelling PR campaigns that showcase each client's unique voice within the vibrant Fringe scene.