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Stop Perfecting, Start Launching: Build Your Brand & Website in 6 Weeks

Tue Jul 14, 2026 12:00 PM - 1:00 PM EDT Online, Zoom

Stop Perfecting, Start Launching: Build Your Brand & Website in 6 Weeks

Tue Jul 14, 2026 12:00 PM - 1:00 PM EDT Online, Zoom

Most founders don't have a strategy problem. They have a launch problem.

You've been refining your logo for six months. Tweaking your messaging again. Rebuilding your homepage in your head instead of putting it live where customers can actually find you. Meanwhile, the people who need what you do can't find you yet.

In this 60-minute workshop, Ari Krzyzek (CEO of Chykalophia and co-author of bestselling book Made to Sell: Creating Websites That Convert) breaks down the exact 6-week framework she's used to help over 250 businesses move from idea to launched, conversion-ready brand and website.

You'll walk away with:

  • The four foundational pieces every brand needs before launch (and the ones you can absolutely skip for now)
  • Why "MVP" applies to your brand and website, not just your product
  • A practical sequence for shipping a launch-ready web presence in weeks, not quarters
  • The most common ways founders self-sabotage at the starting line, and how to spot them in your own process

Built for early-stage founders, solopreneurs, and women rebuilding or relaunching their businesses



I understand my attendance signifies that photographic or video recordings of me may be displayed electronically or in print via Luminary's website, social media or shared with event partners for their promotional use. For questions or to opt out of photographic and video displays please email events@weareluminary.com