Inside Publishing Deals: What Agents & Editors Really Want Now

Dreaming of landing a book deal with a major publisher? This live workshop pulls back the curtain on what it really takes to stand out in today’s competitive publishing world.

Join personal finance journalist and 4x author Farnoosh Torabi and book publishing coach Richelle Fredson for an insider conversation on how to position your idea, craft a compelling proposal, attract the right literary agent, and build the kind of platform that gets publishers paying attention.

Attendees will learn:

• What makes a nonfiction book idea commercially irresistible

• The key ingredients of a proposal that can spark serious publisher interest — and even a bidding war

• How to find and pitch top literary agents

• The topics publishers are seeking right now

• Common mistakes that sink otherwise strong ideas

• How authors build momentum before they ever write the book

Whether you're an entrepreneur, expert, creator, journalist, or aspiring author with a big idea, this workshop will offer a practical roadmap for turning your concept into a publishable — and sellable — book.

About Farnoosh:
Farnoosh Torabi is a leading personal finance expert, journalist, and 4x published author. Her latest book, A Healthy State of Panic (Atria/Simon & Schuster), has been featured in The New York Times, the TODAY Show, and NPR. Over the past 15+ years, Farnoosh has built a trusted personal brand through books, media, podcasting, and live events. Through her long-running workshop Book to Brand, she has helped support more than 100 entrepreneurs, thought leaders, and experts on their author journey, with many landing six-figure book deals.

About Richelle:
Richelle Fredson is a Book Publishing Coach who helps authors create marketable book ideas and impactful book proposals that attract agents, publishers, and readers. As the former Director of Publicity & Book Marketing at Hay House — and a member of the acquisitions team — Richelle has worked on both sides of the publishing process. Since 2019, her clients have secured more than $4 million in publishing advances from top publishers including Penguin Random House, Simon & Schuster, and Hachette. She is the host of the Bound + Determined podcast and founder of The Book Proposal Blueprint Program. Her first book, DO THE THING: Take Your Creative Ideas From Uncertain to Unstoppable and Build a Business You Love (Hachette), will be released in April 2027.

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