The Founder's Trap: Scaling Beyond $2M

The honest conversations we need to have

We love to celebrate the wins — the growth, the headlines, the highlight of the social media reel. But the truth is, building and scaling a business is hard. Most founders are either too busy or too afraid to talk honestly about what's actually breaking underneath all of it.

Most operators struggle in silence. They don't have to.

Join us for an intimate founder breakfast and facilitated conversation around the questions most operators in the messy middle avoid asking — and answering.

This isn't a panel. It isn't a pitch. It's a room of founders having the conversation they usually only have with themselves at 2am.

Over breakfast, we'll move through five table conversations — each built around one honest question about scaling. You'll talk. You'll listen. And you'll leave with clarity on whether your business is hitting a ceiling, where the weaknesses are that keep you from breaking through, and what it looks like to take action.

This morning is for you if:

You're a founder or business owner in the middle of it — on the cusp of your next stage of scale, or leading a team through a growth ceiling. You're capable and driven; it's the structure that hasn't caught up to your ambition. And it's costing you.

Pull up a seat if:

-You're the bottleneck — too much still runs through you, and you can't tell what would break if you stepped away

-You already know something isn't right — a person, a priority, a decision — and you've been avoiding it

-You keep solving the same problems every quarter and they never fully resolve

-You're winning but running hard — revenue and profit stall no matter how hard you push

-You want an honest conversation with people who get it — and who are going through it just like you

Meet Your Host:

Meryl Simmons

Meryl is a business execution and accountability coach. Meryl teaches business leaders how to use and install the EOS® (Entrepreneurial Operating System). For small businesses and scaling leadership teams that are winning but running hard — profitable and growing, yet hitting the ceiling where structure can't keep pace and revenue and profit stall. She's high-energy, and high-EQ: she names the hard truths, helps teams confront them, and guides them through with practical proven tools and disciplines that solve problems at the root. The result — leaders and their business break through the ceiling and post best-year-ever results.

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