Human-Led Storytelling in the AI-Driven Era

For years, brands competed on visibility. Today, visibility alone is no longer enough.

Consumers are surrounded by an endless stream of AI-generated posts, advertisements, emails, and articles. The challenge is no longer producing more content, it’s creating content that people trust.

Modern business growth is transforming, therefore, the workshop “Human-Led Storytelling in the AI-Driven Era” will explore the principles of trust-building and how organizations can stay prepared to compete in an increasingly AI-driven marketplace.

During the presentation, Michelle will guide participants through a strategic growth framework designed to help organizations move from understanding their current communications landscape to building long-term growth.

Key takeaways will help answer two critical questions:

How do you elevate brand visibility?

And how do you strengthen consumer trust?

Meet Michelle:

Michelle Lam is the Founder and CEO of M.L. Bklynite Media, Inc. (est. 2019), a boutique PR-led growth agency serving the hospitality, food and beverage, and data technology sectors across the U.S., with global reach.

With nearly 20 years of experience in public relations and corporate communications, Michelle develops data-informed, results-driven strategies that connect storytelling to business growth. Her approach combines strategic media relations, psychographic insights, experiential activations, social media, and narrative-led marketing, aligning PR and marketing efforts with measurable KPIs and meaningful ROI.

She leads partnerships with Michelin Guide recognized venues across 30+ states and represents award-winning distillery clients across whisky, gin, rum, tequila, and liqueurs. In the data technology sector, she helps advance conversations around clean data, data sovereignty, privacy, and responsible technology while building communities and connections across data, technology, and communications. She is also actively engaged in advancing women in communications through PRSA.

Michelle is also a managing partner of Beverage Chronicles, an award-winning radio show, reaching more than 900,000 listeners, a podcast delivering industry insights while spotlighting hospitality, beverage culture, and the people shaping the industry.

Her leadership and entrepreneurial work have been recognized by Valley Bank’s inspirHER Women in Business, JPMorganChase Coaching for Impact, the Women’s Enterprise Action Leaders Fund, New York Women in Business, National ACE, ACE NextGen, and the U.S. Small Business Administration.

Her industry accolades include Best PR Agency, PR Net Next Gen, the Facebook Small Business Grant, the PRSA Reputation and Brand Management Award, HedgeWeek’s Best North American Public Relations, recognition among O’Dwyer’s Top Independent PR Firms, and recognition from the Wine & Spirit Education Trust in Spirits and Wine.

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