MarketingKind xChange with Gemma Butler and Michelle Carvill

In the February 13th MarketingKind xChange Caroline Taylor, OBE, former CMO of IBM Global Markets, will interview Michelle Carvill and Gemma Butler, hosts of the Can Marketing Save the Planet? podcast and authors of Sustainable Marketing, to discuss their new book and practical ways marketing can help save the planet.

Their latest book Can Marketing Save the Planet?: 101 Practical Ways to Use Sustainable Marketing as a Force for Good was published on January 4th and Seth Godin endorsed it saying the book is, “Urgent, relevant and actionable”.

In our fast-moving and consumer-driven world social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly.

Can Marketing Save the Planet? takes a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.