Maui TechOhana with Jennifer Apy

Join us Wednesday, July 9 for Maui TechOhana with Jennifer Apy, talking about “Stories from the Marketing Battlefield: Wins and How We Earned Our Stripes.”

To win the customer, you have to have a right to win. Whether you are a business leader or consumer, you’ll gain insights with real-world stories from the front lines, where strategy, creativity, and resourcefulness led to big wins. From emotion-driven advertising campaigns to viral moments, and from smart content strategies to innovative applications of Gen AI, you’ll hear what worked and why it worked, and why people care. In today’s hyper-competitive, super “noisy” market landscape, success in marketing isn’t just about being clever — it’s about earning the right to win.

As a seasoned marketer for Fortune 500 brands (Mattel, Adobe, Intuit), an entrepreneur, a mentor for scaling startups and Partner with Chief Outsiders, the largest fractional executive firm for marketing and sales, Jennifer Apy has been in the trenches and has led from the front, truly earning her marketing stripes. Jen is a proud graduate of Baldwin High School (Class of ‘83), Brown University (BA Computer Science), and Stanford Graduate School of Business.

TechOhana Agenda

5:00 – 5:30 PM | Check-in and Networking (light refreshments served)
5:30 – 6:15 PM | Guest speaker with Q & A (livestream begins)
6:15 PM | Final Q&A, networking (and refreshments)
6:30 PM | Meeting ends

MEDB’s Malcolm Center, 1305 N. Holopono Street, Suite 5, Kihei, Hawaii

Maui TechOhana meetings, organized by the Maui Economic Development Board, Inc., and supported by the County of Maui, provide an informal networking opportunity open to anyone interested in Maui County’s technology industry. Events include a short presentation on a relevant topic in business or technology, followed by the opportunity to talk with others with similar professional interests.