Expert: Dan Oshinsky, founder, Inbox Collective

It hurts to have to kill your darlings, but if a newsletter isn’t working it has to change. So, as the ecosystem and audience demands change, how do you go about reappraising your publishing strategy to ensure you’re still making the absolute most of your newsletter’s potential?

Dan Oshinsky runs Inbox Collective, a consultancy that helps news organizations, non-profits, and independent operators get the most out of email. He specializes in helping others build loyal audiences via email and then converting that audience into subscribers, members, or donors. He previously created Not a Newsletter, a monthly briefing with news, tips, and ideas about how to send better email, and worked as the Director of Newsletters at both The New Yorker and BuzzFeed.