How To Succeed In Business: Developing an Audience

This workshop is the second in a three-part series 'How To Succeed In Business', designed to equip writers of new musical theatre with skills and knowledge related to the business side of getting their work on stage.

How you go about developing an audience can vary hugely from production to production, but at its core, audience development is about relationship building. Hosted by MMD team member Lexi Clare, join producer Jade Samuels, writer and producer Kelly Lynne D'Angelo and PR expert Olivia O'Neill for an online event focused on developing audiences for new musicals.

Each of our panellists will take us through a case study from a production they've worked on, sharing their approach to developing audience, whether that be building fandom, creating relationships with specific communities or generating media buzz to grow audience interest. The event will conclude with a Q&A, so please do send your questions through for our panel when booking a ticket.

FREE for MMD members, £5 for MTN members and non-members.

Jade Samuels is a midlands based creative with a specialism in getting unknown, untold stories onto the stage. Nominated for ‘Best Producer’ at the Black British Theatre Awards, her producing credits include ‘The Architect’ - Stage awards nominated, ‘Please Do Not Touch’ by Casey Bailey (Belgrade/China Plate). She is a reputable access support worker for Arts Council England, securing funding for a range of different projects at varying stages of development.

Kelly Lynne D’Angelo is a Native American producer and creative specializing in audience development and fandom-building for new musicals. Her work includes Starry, which has cultivated an online fanbase of more than 150,000 and over 10 million concept album streams, as well as award-winning Edinburgh Fringe productions including Les Millenniables and I Was a Teenage She-Devil. She mentors emerging storytellers and serves arts organizations internationally.