Shared Mobility 360: Policy, Operations and Behaviour change (Online Course)
Shared Mobility 360: Policy, Operations and Behaviour change (Online Course)
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What's it about?
A pragmatic approach to planning and executing shared mobility in our cities. With a uniquely curated set of topics delivered through a series of online synchronous sessions held weekly. These topics form the basis of the modern day shared mobility ecosystem. Participants get to learn directly from international experts about problems faced and approaches to solve them.
Who should attend?
Municipal planners and engineers involved and interested in making shared mobility work, mobility operators and technology providers interested in continued learning about growth, user behaviour and integrating shared mobility.
Session details below. For more information about the course visit the course webpage.
Session #1: The State of Shared Mobility Evolution (01 Apr, 9:30am-11:00am PT)
Covers shared mobility from operational and policy perspectives (vehicle types, regulations, ownership).
Myth-busting segment addressing common misconceptions.
Discussion on the sustainability triangle (environmental, social, and financial balance).
Group work: Analyzing feasibility and presenting findings.
Key takeaways: Understanding challenges, debunking myths, and emphasizing financial sustainability.
Session #2: The Ecosystem Approach (03 Apr, 8:30am-10:00am PT)
Introduces the ecosystem approach in shared mobility and multimodal service design.
Focus on inclusive design, addressing accessibility for underserved users.
Emphasizes scalable solutions for diverse mobility challenges
Group work: Analyzing mobility needs and discussing solutions.
Key takeaways: Understanding different user needs and ecosystem-based planning.
Session #3: The Stakeholder Equation (08 Apr, 9:30am-11:00am PT)
Identifies key stakeholders (operators, users, authorities) and their roles in shared mobility.
Uses the World Café approach with Miro to analyze stakeholder expectations.
Group discussions rotate through different stakeholder perspectives.
Presentation and discussion of findings to develop strategies.
Key takeaways: Recognizing stakeholder needs and mitigating conflicts.
Session #4: Designing for Behavioural Change (10 Apr, 9:30am-11:00am PT)
Introduces Behavioral Audits to analyze user journeys and adoption barriers.
Uses COM-B model (Capability, Opportunity, Motivation) to classify barriers.
Applies the EAST model (Easy, Attractive, Social, Timely) for behavior change.
Group work: Identifying barriers and developing EAST-based solutions.
Key takeaways: Understanding behavior, recognizing barriers, and creating actionable strategies.
Session #5: Size Matters (15 Apr, 9:30am-11:00am PT)
Focuses on shared mobility in rural areas and stakeholder roles.
Discusses network effects in rural mobility (collaboration, pricing, digital integration).
Group work: Mapping stakeholders, identifying barriers, and finding solutions.
Explores behavioral shifts in governments and businesses to reduce car dependency.
Key takeaways: Addressing rural mobility challenges through collaboration and scalable models.