Shared Mobility 360: Policy, Operations and Behaviour change | Online Course (May 2026)

What's it about?

A pragmatic approach to planning and executing shared mobility in our cities. With a uniquely curated set of topics delivered through a series of online synchronous sessions held weekly. These topics form the basis of the modern-day shared mobility ecosystem. Participants learn directly from international experts about the problems faced and the approaches to solving them.

Who should attend?

Municipal planners and engineers involved and interested in making shared mobility work, mobility operators and technology providers interested in continued learning about growth, user behaviour and integrating shared mobility.

Session details below. For more information about the course, visit the course webpage.

Session #1: The State of Shared Mobility Evolution 

(Tuesday, May 5, 2025 | Time: 9:30am-11:00am PST | 12:30 PM – 2:00 PM EST)

• Covers shared mobility from operational and policy perspectives (vehicle types, regulations, ownership).

• Myth-busting segment addressing common misconceptions.

• Discussion on the sustainability triangle (environmental, social, and financial balance).

Key takeaways: Understanding challenges, debunking myths, and emphasizing financial sustainability.

Session #2: Designing for Behavioural Change

(Thursday, May 7, 2025 | Time: 9:30am-11:30am PST | 12:30 PM – 2:30 PM EST)

• Introduces Behavioral Audits to analyze user journeys and adoption barriers.

• Uses COM-B model (Capability, Opportunity, Motivation) to classify barriers.

• Applies the EAST model (Easy, Attractive, Social, Timely) for behaviour change.

• Identifying barriers and developing EAST-based solutions.

Key takeaways: Understanding behaviour, recognizing barriers, and creating actionable strategies.

Session #3: Size Matters 

(Thursday, May 13, 2025 | Time: 9:30am-11:00am PST | 12:30 PM – 2:00 PM EST)

• Focuses on Shared Mobility in Rural Areas and stakeholder roles.
• Discusses Network Effects in rural mobility (collaboration, pricing, digital integration).
• Mapping stakeholders, identifying barriers, and finding solutions.
• Explores Behavioral Shifts in governments and businesses to reduce car dependency.

Key takeaways: Addressing rural mobility challenges through collaboration and scalable models.

Session #4: The Ecosystem Approach

(Thursday, May 21, 2025 | Time: 8:30am-10:00am PST | 11:30 PM – 1:00 PM EST)

• Introduces the ecosystem approach in shared mobility and multimodal service design.

• Focus on inclusive design, addressing accessibility for underserved users.

• Emphasizes scalable solutions for diverse mobility challenges

Key takeaways: Understanding different user needs and ecosystem-based planning.

Session #5: The Stakeholder Equation

(Thursday, May 27, 2025 | Time: 9:30am-11:30am PST | 12:30 PM – 2:30 PM EST)

• Identifies key stakeholders (operators, users, authorities) and their roles in shared mobility.
• Uses the World Café approach to analyze stakeholder expectations.
• Presentation and discussion of findings to develop strategies.

Key takeaways: Recognizing stakeholder needs and mitigating conflicts.