The impact of video on your marketing strategy

A Webinar by MP&Co.

We get it - video can be expensive. But is it more expensive not to do it? With opportunities to connect with prospective customers and create engaging content that feeds hungry algorithms, it's no wonder that 96% of marketers consider video a fundamental part of their strategy.

Join us as we uncover the importance of using video and animation in your marketing strategy to elevate your brand and effectively land your key messages.

Key takeaways from this webinar:

• How video uplifts brand to increase engagement, customer acquisition and retention

• How video gives your business a competitive edge in an ever-growing digital age

• How to use video as an agile tool to create holistic and effective marketing campaigns

• How video can evoke an emotive response, deepening customers' connection with your brand

• How to create video that feeds social media algorithms and Google ads to improve your brand reach

• Creating effective DIY content if you’re on a budget or short on time

• What to expect when collaborating with a video or creative agency and how to get the most out of the collaboration

• How to future-proof your content against AI

What’s it all about? 

Our interactive online webinar will delve into why you should prioritise dynamic video and animated content within your marketing strategy.

Video marketing is one of the most compelling forms of content to craft your brand position, bringing your culture, voice and mission to life. Video content aims to drive brand awareness, increase lead generation and boost sales. 3 billion people across the world watch video content at least once per month showing the vast potential to tap into.

Through collaborative discussions, activities and case studies, attendees will gain valuable insight into creating bespoke content that speaks directly to your target audience.

Confused by algorithms? We’ll talk you through the most recent trends, in particular, how video is increasingly favoured across social media algorithms and Google ads. Improve your platform’s SEO ranking and expand your reach on social channels – win, win!

If you’re short of time and limited on budget, no problem - our speakers will guide you to execute your own ‘DIY’ video content. From lighting to sound to composition, we'll explore how to get the best out of what you've got, even if all you've got is a phone.

Partnering with a video agency? We will share some important guidance on what you can expect when collaborating with a video or creative agency, helping you to get the most out of the relationship. From creating a clear brief, to understanding timelines and processes and providing realistic feedback to ensure quality content.

Learn how to get the most out of your content with practical tips for repurposing your video and animated content. We’ll share how to communicate your brand perception with the aim to build trust and credibility amongst current clients, prospective customers and as an employer.

Finally, the session will conclude by looking to the future, touching on how AI will inevitably impact video production – but not as dramatically as you might think!  

Who is it for? 

Business Owners or Leaders – For those who are fed-up with lack-lustre, static stock content but feel overwhelmed about where to start with creating bespoke video. This webinar will outline why you should prioritise video as part of your growth strategy, and how you and your team can get started.

Internal Marketers and Comms Professionals – For marketers and comms professionals who want to elevate their existing marketing strategy with bespoke content and how to get the most out of existing content through repurposing video or animation. The webinar will help you to reconsider your priorities when planning and budgeting, including how to work collaboratively with your production partners and how to create your own content well.

Employers – For employers who want to strengthen your employer brand by communicating your team culture, work ethics and ethos to engage prospective hires and to retain your existing team. This workshop will help you to understand how to build trust through improving your brand perception.

Creative Enthusiast – For those who enjoy getting behind the camera and have a creative eye for capturing content. Suppose you're just starting out on your creative career, this workshop will provide actions and insights to inspire your upcoming projects.

Who are the hosts?

Daniella Russo and Lucy Nugent from ethical marketing consultancy MP&Co will walk through the role of video in your marketing strategy and how this can elevate your brand position and improve your results across the digital sphere.

Ben Horrigan, Founder of purpose-driven video production agency Studio 91, will equip you with the knowledge to help you create better quality content for your business – whether working with a video partner or giving filming a go yourselves. His tricks, tips and insight into what comes next will lean on years of experience as a Video Producer, as well as some best case examples.

Jordan Yates, Freelance Designer and Director of creative design studio, AntiGravity, will talk to you about getting the most out of your animated content. As a seasoned Designer, Illustrator and Animator, Jordan will share examples of quality animated content, and how to maximise it across all your channels to it’s fullest potential, as well as how this can elevate your campaigns. He will also take you through some important food for thought on how the future of AI will impact content creation.

Our hosts will be coming armed with a wealth of knowledge and real-life experience under their belts. Join us for insightful discussions, practical tips, and inspiring case studies.

Fees

There is a small £20 fee for attending the workshop, which will be donated to our chosen charities, Mind and St Ann’s Hospice. Mind support those experiencing mental health difficulties while raising awareness and improving understanding of mental health in society. St Ann’s is a local Cheadle based hospice who help adults with life-limiting illnesses with palliative care – both very important causes.

Previous attendees to our events have said:

“Light bulb thinking! It was so helpful to take time out to think about "planning" marketing and prepare with confidence”

“Open forum, good information, engaging and knowledgeable speakers”

“Diverse range of topics covered by people who have the experience to share useful advice.”

"Thanks to Mike Pye, Sarah Wilde & AJ Handley-Rowe for hosting their very informative webinar this morning discussing how you should continue to market your business within a crisis such as the one we're facing right now...."

“So much useful info and examples that helped bring it all to life”

"The session this morning was extremely useful - thanks so much! "

"Just wanted to say a big thank you to the team for today’s webinar….I learnt a lot !!!" I really liked your informal style and the balance of input from all of you was spot on. Also loved your format of ‘research’, ‘stories’ and ‘best practice tips’…kept it interesting and engaging."

"Just a personal note to say thank you very much for this morning. I found it a really good event, incredibly useful and have scribbled lots of useful and practical takeaways. Nice atmosphere too I felt."

"Great insights and highly useful practical advice to take away."