Get ahead for 2026: How to plan your marketing effectively

Our popular workshops helping you plan for 2026 are back.

Next year is just around the corner, and the businesses that thrive will be the ones that take planning seriously. If your marketing feels reactive, scattered, or is just ticking along, this is your opportunity to make a proactive change.

Across two sessions in October, this workshop series will give you the clarity, tools, and confidence to build a plan that delivers results.

• Part One: Tuesday 7th October 12pm - 1pm
• Part Two: Thursday 9th October 12pm - 1pm

Who this is for

• Business owners and leaders who know that marketing growth needs structure
• Marketers who want a practical framework for planning and decision-making
• Teams who feel their campaigns lose momentum or lack direction

What you'll learn

In these sessions, we’ll strip marketing planning back to the essentials. You’ll discover how to: 

• Review your marketing honestly: what’s working, what’s not and where to focus first
• Understand your numbers and set simple, meaningful KPIs that guide your decision-making
• Build customer personas that help you speak to the right people in the right way
• Use free tools (and AI) to save time, evaluate performance and uncover opportunities
• Prioritise activities by impact, budget, and capacity so your plan is realistic
• Structure campaigns as repeatable, measurable systems, not just one-off bursts.

You'll leave with a step-by-step framework to start - or reboot - your 2026 marketing plan, clear priorities to focus on, and exercises and templates you can take back to your team. 

Why attend both workshops?

Together, these workshops give you everything you need to reset and design a marketing plan that will help you thrive in 2026 - from research and insights, to planning budgets and activities.

Can’t make both sessions? 

No problem. Everyone who registers will receive the full recordings, slides, and resources after the workshops, so you won’t miss a thing.

Supporting Project Salt Run

As with all MP&Co events, there is a small £20 fee for attending both sessions which will be donated to Project Salt Run.  Hannah Cox's mission will see her run 100 marathons in 100 days across Pakistan and India to spark a global movement demanding businesses put people and planet before profit.