Credit Union Growth Day
Overview
Credit unions across the UK face a shared challenge: how to grow membership, increase engagement and deliver impact with limited time, resource and marketing expertise.
At the same time, there is a huge amount of knowledge, experience and innovation happening across the sector — but it isn’t always shared widely.
Credit Union Growth Day brings that knowledge together in one room.
This is a one-day, in-person event designed to create a space for credit unions to learn from each other, explore practical ideas and leave with clear actions they can apply immediately. Rather than a traditional conference, the day focuses on real examples, open discussion and honest insight into what’s working, and what isn’t.
Facilitated by MP&Co, and supported by voices from across the sector, the day will combine case studies, practical sessions and collaborative discussion to help credit unions strengthen their approach to marketing and growth.
Why Attend
By attending, you will:
- Hear real examples of what’s working from other credit unions
- Gain practical ideas you can implement immediately
- Learn how other organisations are approaching membership growth and engagement
- Understand how to make marketing work with small or stretched teams
- Explore digital approaches and content strategies that deliver results
- Build connections with peers facing similar challenges
- Take part in open, honest discussions about the realities of marketing in the sector
- Leave with clear next steps and new ideas to take back to your organisation
Ticket Fees
We’ve kept the ticket cost as low as possible to make it accessible across the sector, while ensuring we can deliver a high-quality, fully catered day. All profits will be donated to our chosen charity, Cracking Good Food, a social enterprise working to combat food and kitchen kit poverty across Greater Manchester.
Agenda
09:30 – Arrival & Coffee
An informal start to the day with time to arrive, grab a coffee and connect with peers from across the sector.
10:00 – Welcome & Scene Setting
MP&Co
An overview of the current marketing and growth landscape for credit unions, highlighting common challenges and opportunities across the sector. This session sets the tone for the day and outlines what attendees can expect to take away.
10:30 – The State of the Sector
A strategic view of the credit union landscape, including key trends, member expectations and the evolving role of marketing and positioning. This session provides context for why growth-focused thinking is increasingly important.
11:00 – Case Study: Brand Transformation
The Money Co-op With Mel Phillips
A practical look at the journey from The Co-op Credit Union to The Money Co-op, including the thinking behind the rebrand, how it was implemented and the impact it has had on perception and engagement. Attendees will gain insight into how brand can support growth and modernisation.
11:30 – Break
A short refreshment break and chance to network.
11:45 – Panel Discussion: How Credit Unions Actually Do Marketing
Led by Jo Moscrop – Copper Pot Credit Union
A candid discussion with credit unions at different stages of growth, exploring how marketing works in practice. This includes organisations without dedicated marketing roles, those with small teams and those using external support.
Attendees will learn:
- How different structures work in reality
- Where time and effort is best spent
- What approaches deliver the most value
12:45 – Lunch
A catered lunch and time for informal conversation with other attendees.
13:30 – AI in Practice: How to Use AI Safely and Effectively in Your Credit Union
MP&Co
A practical, grounded session on how credit unions can start using AI in a way that supports their work without compromising trust or quality.
This session will cover:
- Human-first principles to protect your brand
- A simple publishing checklist for AI-assisted content
- A clear sign-off model for accountability
- A reusable prompt structure
- Where AI fits (and where it doesn’t) in your workflow
- Simple, practical use cases you can implement immediately
14:15 – What’s Working in Digital Marketing
MP&Co + Credit Union Input
A practical session focused on digital channels, including paid social and other approaches to reaching new members.
Attendees will learn:
- What’s delivering results in practice
- How to approach digital marketing with limited budgets
- Common mistakes and how to avoid them
14:45 – Case Study: Video Content in Practice
Metro Moneywise Credit Union – Megan Hilton
An insight into how video is being used to engage members and communicate effectively, even with limited resources.
This session will explore:
- What types of video content work best
- How to create content efficiently
- Tools and approaches that make video accessible
15:15 – Break
A short refreshment break and opportunity to continue conversations.
15:30 – Collaboration in the Sector: Working Together to Achieve More
A discussion on how credit unions can collaborate more effectively, sharing tools, resources and ideas to strengthen the sector as a whole. Drawing on real examples, this session explores what successful collaboration looks like in practice.
16:00 – Open Forum: Your Challenges & Opportunities
A facilitated discussion where attendees can share their biggest marketing and growth challenges, ask questions and learn from peers. This session ensures the day is shaped by the needs of those in the room.
16:30 – Wrap-Up & Next Steps
A summary of key themes and takeaways from the day, along with ideas for how the sector can continue to collaborate and build on the momentum created.