WIN Global 2026
AI is changing how we work, how businesses compete and what makes us valuable.
Are you ready for what's next?
As AI takes on more tasks, the advantage will belong to professionals who know how to turn its capabilities into better ideas, smarter decisions and real business value.
Join global thought leaders and African industry experts to explore what AI means for the future of marketing, brands, business, technology and human expertise.
📅 Friday, 23 October 2026
🕛 12 Noon – 5 PM WAT
💻 Virtual Conference
WHAT WILL WE EXPLORE?
- The Future of the Industry: How AI is reshaping the global insights ecosystem and Africa's place in it.
- Beyond AI: What clients and businesses will value as AI becomes more capable.
- The Skills That Matter: The capabilities professionals need to thrive in an AI-enabled world.
- AI and Africa: What is changing, what remains important, and what comes next?
Meet the Speakers
Ray Poynter (United Kingdom)
Chair | Esomar Professional Standards Committee
Ray Poynter is a market research and insights leader with more than 45 years of experience across research, consultancy, training and new thinking. He has held senior roles with organisations including The Research Business, IntelliQuest, Millward Brown and Vision Critical, and is the founder of NewMR and The Future Place. He has written extensively on research and insights and regularly speaks and trains internationally. Ray has served as President of ESOMAR since 2023.
Rose Nyambura Mambo (Kenya)
Head of Strategic Foresights & Market Intelligence | Safaricom PLC
Rose Nyambura Mambo is a strategic insights and foresight leader with extensive experience across Africa. At Safaricom, she leads Strategic Foresights and Market Intelligence, helping translate market intelligence, emerging trends and consumer understanding into business strategy, innovation and long-term decision-making. She previously spent more than 12 years with The Coca-Cola Company across research, strategy and revenue growth in more than 30 markets.
Bumerdene Dulam (Mongolia)
CEO & Founder | “MMCG” Consulting Firm
Bumerdene Dulam is a marketing and insights professional based in Mongolia, with an active role in the Mongolian Marketing Association and the international research community. Her recent work has included AI-enhanced research, innovation and the development of new approaches to generating actionable insights. She has also been involved in Mongolia’s growing engagement with ESOMAR and the global insights industry.
Mireia San Nicolás Berlanga (Spain)
Co-Founder | GingerLime Studio
Mireia San Nicolás Berlanga is a senior marketing and market research professional with extensive experience in strategic marketing, research, consulting and education. Her work spans international companies, diverse markets and cultures, with a focus on connecting data, people and business strategy. She is also involved in teaching and developing future marketing and insights professionals at EAE Business School.
WHO SHOULD ATTEND?
Marketing and brand professionals, business leaders, strategists, consultants, data and technology professionals, customer experience specialists, and anyone thinking about the future of their work.