Getting the Word Out: An Introduction to Marketing for Museums

Competing with other attractions and cultural organisations for the attention of visitors is a challenge, especially when you have limited resources and budgets. This interactive training day will support you to develop your own marketing plans, share best practice with others and learn more about the trends and tricks dominating cultural marketing right now.

Join trainer Jennifer Tegg who will explore:

• how to set marketing objectives and evaluation metrics
• how to better understand your audiences and select the right marketing channels
• how to build and maximise key messages
• how to evaluate your marketing activity

In addition, we will be joined by Sarah Taylor, Director and Kathryn Raven, Marketing Officer from The World of Glass, St Helens who will deliver a case study on their approach to marketing and publicity.

Access at the National Waterways Museum

The museum covers a 7.5-acre site with indoor and outdoor areas, including historic buildings. Surfaces can be uneven.

Getting here

• Train: Ellesmere Port station (0.7 miles / 15 mins walk via pavements and a subway under the M53).

• Bus: Ellesmere Port bus station (1.1 miles / 25 mins walk). Some buses stop closer.

• Bike: Canal towpath leads directly to the museum; bike racks available.

• Boat: Access via the Shropshire Union Canal; visitor moorings available.

• Car: Postcode CH65 4FW. Follow brown “Boat Museum” signs; car park opposite the entrance.

Facilities

• Large car park with accessible bays.

• Accessible toilet and baby-changing at the entrance.

• Two manual wheelchairs (first come, first served; call ahead to book).

Getting around Some routes include slopes (up to 1:12) and uneven surfaces. Key access notes:

• Some buildings and exhibitions have steps; portable ramps or staff assistance may be available.

• Lift access is available in the Island Warehouse and Conference Centre.

• Certain areas (e.g. theatre, cottages, archives) involve steps.

If you have any questions about access, please contact hello@museumdevelopmentnorth.org.uk