Income Generation & Fundraising - Audience Insight and Income-Focused Messaging

Part of Museum Development North’s Income Generation programme, this session can be booked on its own or alongside the other sessions.

This practical session will help you use audience insight to create stronger fundraising and income generation messages. We will look at who you are trying to reach, what motivates people to give or spend, and how to shape a clearer ask.

You will leave with the beginnings of a simple campaign outline and a messaging structure that can be adapted for your own museum.