The first Canadian and 5th global edition of Music Tourism Convention will take place on Cape Breton Island and is presented by Music Cities Events and Destination Cape Breton. 

For the occasion of the Cape Breton "Year of Music", Music Tourism Convention will bring together 35+ speakers and 300+ delegates from all over the world and from different industries for the world’s most extensive conference exploring how music impacts, benefits and improves tourism, branding, partnerships and economic development.

Date: 5-7 October 2022

Main Convention Venue: Membertou Trade & Convention Centre, Membertou, Cape Breton Island

Hosts: Destination Cape Breton, Music Cities Events & Sound Diplomacy

Supporting Partners: Cape Breton Music Industry Cooperative (CBMIC) & Celtic Colours International Festival

What we're planning:

• This will be our 5th global edition, following previous events in Europe and North America.
  
• Delegates will range from: Mayor, Director of Tourism, Musician, Head of Marketing, Minister of Culture, Festival Director, Professor, Director of Conventions, Investment Director, Head of Programming, Global Head of Brand, Global Tour Operator CEO, Real Estate CEO, Creative Director, City Tourism Director, Director of Partnership Strategy, Music Industry CEO and MD, plus many more from the tourism and music industries, government and academia.
• There will be two days of talks, two evening events and lots of networking opportunities and live music.
• We'll also be organising an optional, three-day pre-Convention tour for everyone interested in experiencing and enjoying the Island's music tourism offers and heritage, and we'll be heading to the unique Celtic Colours International Festival for its opening night on October 7th.
  

Schedule:

• 3-5 October - Optional Pre-Convention 3-day Music Tour (more info coming soon)
• 5 October 2022 - Opening Reception 
• 6 October 2022 - Main Convention Day 1 
• 7 October 2022 - Main Convention Day 2 and evening at the Celtic Colours International Festival
  
  

Who should attend?

Delegates will range from: Mayor, Director of Tourism, Musician, Head of Marketing, Festival Director, Professor, Director of Conventions & Marketing, Head of Programming, Creative Director, Product Manager City Tourism, Council Chief Executive, Music Industry CEO and MD, plus many more from the tourism and music industries, government and academia.

Ticket Cost:

Tickets include 2 evening events, two conference days, some food and drink at the conference, access to delegate list ahead of the event, access to the digital event platform and the opportunity to join a very special pre-Convention music tour of Cape Breton Island.

• Early Bird 1: until November 30th 2021: $100CAD
• Early Bird 2: December 1st - February 28th 2022: $150CAD
• Early Bird 3: March 1st - May 31st 2022: $200CAD
• Early Bird 4: June 1st - August 31st 2022: $250CAD
• General Admission: $350CAD
• Student Admission: $65CAD 

#MusicTourismConvention

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Read more on our website:
musiccitiesevents.com/cape-breton

View the video from our last edition in Liverpool, UK:

Music Tourism Convention is a part of Music Cities Events.