The first Canadian and 6th global edition of Music Tourism Convention will take place on Cape Breton Island and is presented by Music Cities Events and Destination Cape Breton. 

Music Tourism Convention will bring together 35+ speakers and 300+ delegates from all over the world and from different industries for the world’s most extensive conference exploring how music impacts, benefits and improves tourism, branding, partnerships and economic development.

Date: 29 - 31 May 2024

Main Convention Venue: Membertou Trade & Convention Centre, Membertou, Cape Breton Island

Hosts: Destination Cape Breton, Music Cities Events & Sound Diplomacy

Supporting Partners: Cape Breton Music Industry Cooperative (CBMIC)

What we're planning:

• This will be our 6th global edition, following previous events in Europe and North America.
  
• Delegates will range from: Mayor, Director of Tourism, Musician, Head of Marketing, Minister of Culture, Festival Director, Professor, Director of Conventions, Investment Director, Head of Programming, Global Head of Brand, Global Tour Operator CEO, Real Estate CEO, Creative Director, City Tourism Director, Director of Partnership Strategy, Music Industry CEO and MD, plus many more from the tourism and music industries, government and academia.
• There will be two days of talks, two evening events and lots of networking opportunities and live music.
• We'll also be organising an optional, three-day pre-Convention tour for everyone interested in experiencing and enjoying the Island's music tourism offers and heritage.
  

Schedule:

• 27 - 29 May 2024 - Pre-Convention 3-day Music Tour 
• 29 May 2024 - Opening Reception 
• 30 May 2024 - Main Convention Day 1 
• 31 May 2024 - Main Convention Day 2
  
  

Who should attend?

Delegates will range from: Mayor, Director of Tourism, Musician, Head of Marketing, Festival Director, Professor, Director of Conventions & Marketing, Head of Programming, Creative Director, Product Manager City Tourism, Council Chief Executive, Music Industry CEO and MD, plus many more from the tourism and music industries, government and academia.

Ticket Prices:

Early Bird 1: until September 1st 250 CAD
Early Bird 2: until February 1st 300 CAD
General Admission: from February 1st 350 CAD
Student Ticket: 65 CAD
Combined Tour + Convention Tickets can be purchased via this link HERE.

Tickets include 2 evening events, two conference days, some food and drink at the conference, access to delegate list ahead of the event, access to the digital event platform. Discounted tickets for NGO representatives and delegations of 3 and more attendees are available.

Please contact Pablo pablo@sounddiplomacy.com to find out more.

Free tickets are available for artists. If you're an artist, then please fill out this form to get your free ticket

#MusicTourismConvention

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Read more on our website:
musiccitiesevents.com/cape-breton

View the video from our last edition in Liverpool, UK:

Music Tourism Convention is a part of Music Cities Events.