Newy SEO Beers - August Edition feat. Regan McGregor, SEO Lead at Airtasker

Build Your Own SEO Brain: Get Any AI Agent Working the Way You Do with Regan McGregor - SEO Lead at Airtasker

AI models are generalists, but your best SEO work isn’t. Your taste, your context, the way you actually do the job: that’s the edge no model ships with. So how do you feed that to an AI every time, without re-explaining yourself in every prompt?

In this talk, Regan will walk through the “SEO brain” he’s built over the last 18 months: his local-first knowledge base any AI agent can read, that works the way he does and belongs 100% to him, not to whatever tool or model is popular this month. He’ll share why he built it and the lessons he’s picked up along the way: why owning your setup matters (he’s been burned), how he stops re-pulling and re-paying for the same SEO data, the AI skills and MCPs that wire his SEO stack into it, and the simple structure that makes it all work.

He’ll also show how the whole thing compounds: every data pull, decision and AI chat gets saved back into the vault, so each session makes the next one smarter. That’s what lets him run longer, more autonomous agent sessions he can actually trust, because they’re working from his context, not guessing. You’ll leave ready to go and build your own SEO brain.

About Regan

Regan McGregor is the SEO Lead at Airtasker, where he drives organic growth across a programmatic marketplace spanning six global markets and hundreds of thousands of pages. With a background in web development, he specialises in data-driven SEO and AI-powered automation at scale. He co-hosts the Sydney SEO Collective meetup and judges the Global, European, UK, APAC and MENA Search Awards.

This is a FREE event with food and drinks included.