An introduction to fundraising from the general public.

TOPICS COVERED

Identifying Donors - Donor Motivations - Crafting Messages - Donor Stewardship - Targeting Donors - Donation Systems - Special Appeals - Regional or Local Considerations - Leaflet Design - Poster Choices - Website Requirements - Third-Party Websites - Regular Giving - Payroll Giving - Memberships and Renewals - Supporter Events - Thanking Donors - Donor Satisfaction

PARTICIPANTS

For staff members, volunteers, trustees or board members of charities, schools, healthcare or public sector organisations who are involved in fundraising or wish to attract funds from the general public. People who provide advice to organisations are also welcome.

WORKSHOP FORMAT

Workshops consist of talk, questions and answers. There are no power points or audio visuals. There are no break out sessions, role playing exercises or group activities. Participants are not expected to introduce themselves. Workshops run better if participants are on video but it is not compulsory. Each workshop follows a script. By using scripts more topics can be covered in less time with complete accuracy. Participants are sent a copy of the script by email after the workshop. The trainer may add unscripted remarks during the workshop to liven things up. Workshops do not require prior knowledge. Everything is explained in everyday language. Jargon and acronyms are kept to a minimum.