Influencer Marketing Workshop

Influencer marketing is everywhere right now - but it’s also one of the most misunderstood parts of marketing. So how do you actually make it work for your business?

This relaxed, practical workshop is designed as a comprehensive introduction to influencer marketing, but it’s just as useful if you’ve already dabbled and want to sense-check what you’re doing, maximise results and make sure you’re staying compliant. 

Led by Nikki Morris-Laing of nimola marketing, who brings a unique dual perspective (as both a marketing professional managing influencer campaigns and a content creator herself), this session keeps things real, offering clear, honest and actionable guidance you can apply straight away.

By the end of the workshop, you’ll leave with a clearer understanding of:

• What influencer marketing really is 
• The different types of influencers and which might suit your business
• Why working with influencers can benefit your business
• How to get the most out of influencer collaborations
• The legal bits - what you need to know to stay on the right side of the rules

Whether you’re just getting started or want to refine and optimise what you’re already doing, this workshop will give you clarity, practical tips and ideas, honest insights and the confidence to use influencer marketing in a way that feels right for your business.

Expect a down-to-earth, interactive session with up to 10 participants - keeping this number small allows for lots of good conversation and plenty of time for questions too. 

Information

• Parking - available nearby at Union Square and South College Street
• Public transport - Aberdeen Bus Station (5 min walk) and Aberdeen Train Station (10 min walk)
• Refreshments - tea/coffee/water will be available upon arrival
• WiFi - will be available on the day/night

• What to bring
  • A phone to take part in the interactive elements 
  • A notepad and pen (or something) to write down notes too

Please note: this workshop is aimed at business owners and marketers. If you are an influencer/content creator and are interested in attending a workshop, please pop an email to nikki@thisisnimola.com. 

Let's get social!

LinkedIn

• nimola marketing - linkedin.com/company/thisisnimola   
• Nikki Morris-Laing - linkedin.com/in/nikki-morris-laing-ba-mcim

Instagram

• nimola marketing - instagram.com/thisisnimola
• Nikki Eats The World - instagram.com/nikkieatstheworld

Facebook

• nimola marketing - facebook.com/thisisnimola
• Nikki Eats The World - facebook.com/nikkieatsworld

TikTok 

• Nikki Eats The World - tiktok.com/@nikkieatstheworld