When I was approached to write NLP at Work, the title felt appropriate in more ways than one.
The publisher specialised in authors working at the edge of emerging fields and, at that time, I was introducing NLP into business organisations. On one level, the title reflected that. On another, it reflected something I have always believed: before we think about applying NLP anywhere else, we need to apply it to ourselves.
By the time I join you in Sweden this October, I will have participated in one of the biggest challenges I have ever undertaken: the NorthCape4000 endurance cycling event from Berlin to the North Cape of Norway. Preparing for NorthCape4000 has required every resource I possess. Throughout the training and preparation, I am drawing repeatedly on the principles and practices that NLP has given me...
For me, this is NLP at work. Not something we do to other people. Something we practise with ourselves.
As part of that journey, I will cycle alongside Lake Vättern, which brings back memories of riding both the Vätternrundan and, the following year, the Tjejvättern. That was many years ago, and since then I have learned a great deal about endurance, resilience, recovery, setbacks, and what it means to continue learning long after we think we know.
Many people consider an event like NorthCape4000 a rather ambitious undertaking for a woman of my age. They may have a point. Yet I have always been interested in questioning stereotypes and challenging the limitations that can quietly shape our lives.
One of the gifts of NLP is that it encourages us to examine the beliefs we have inherited, the generalisations we accept, and the assumptions we make about ourselves and others. It invites us to choose our own path rather than simply follow the one that has been mapped out for us.
Preparing for NorthCape4000 has required every resource I possess. Throughout the training and preparation, I have repeatedly drawn on the principles and practices that NLP has given me: modelling excellence in myself and others, treating every outcome as feedback, managing my state under pressure, remaining flexible when plans change, and learning from every challenge along the way.
I suspect this experience will find its way into our time together.
However, this will not be a presentation about cycling.
It will be an opportunity to explore NLP at work—in real life, in relationships, in learning, in leadership, and in the everyday moments where our beliefs, patterns, perceptions, and choices shape our experience.
As always, our time together will be interactive, experiential, and practical. We will learn by doing, by noticing, by reflecting, and by discovering.
Over the years I have developed a strong affection for Sweden and for the warmth and openness of the people I have met there. I am delighted to be returning and look forward to exploring with you how NLP continues to evolve, not simply as something we know, but as something we live.
Together we will explore what happens when NLP moves beyond techniques and becomes a way of living.
I hope you will join me.
Sue Knight
ANMÄLAN & PRAKTISK INFORMATION
Datum: 29 september 2026
Tid: 18:30 - 20.00
Plats: Online (länk skickas vid anmälan)
PRIS: Gratis för dig som är medlem - (Använd medlemskoden som kampanjkod)
200 kr för övriga.
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