Introduction to a new Dementia Friends Initiative - With Laura from Alzheimer's UK

Local Services Manager Laura Collier-Phillipson from Alzheimer's UK Northeast and Cumbria will talk about a new Dementia Friends programme which aims to change attitudes to dementia by raising awareness, fostering empathy and understanding and inspiring informed action. Participants learn the five key things everyone should know about dementia and how to commit to a small change that can help people affected by the condition, by becoming a Dementia Friend. Anyone can become a Dementia Friend, regardless of age. Alzheimers UK now have almost 4 million Dementia Friends across England, Wales and Northern Ireland who are making little changes in their everyday lives that make a difference!