Open & Embedded Insurance Observatory | New York Plenary Meeting 2026

On 22 September, the Open & Embedded Insurance Observatory returns to New York for its annual plenary meeting, hosted in partnership with AWS.

The plenary brings together the Observatory community in person for a day of keynote speeches, panel discussions, and structured debates on the questions that matter most in embedded and affinity insurance. It is also where members do what plenaries are really for: meet each other, compare notes, and take the pulse of the market.

About the community

The Open & Embedded Insurance Observatory is a member-led community — forty-plus member organisations that come together to share what they are actually experiencing in the market, not what they wish were true. Membership spans the full ecosystem: reinsurers, insurers, brokers, MGAs, technology enablers, and — critically — the non-insurance distribution brands themselves.

What makes the community distinctive is precisely that mix. When an insurer and a distribution partner are in the same room, working through the same question, the conversation is different from anything you get at a single-sector conference or in a consulting report.