Producing For Opera's New Audiences Webinar

Newcomers to opera are looking for a "new experience" — but are opera companies delivering what it takes to bring those audiences back? OPERA America's latest report, Producing for Opera's New Audiences, offers 13 strategies companies are trying to create meaningful experiences for new audiences, specifically around inherited repertoire. In this webinar, opera producers will provide examples of these strategies in action, address the apprehension that may accompany more unorthodox activations, and provide practical guidance for how to build buy-in for creative new approaches at your opera company.

Generously supported by the Dr. M. Lee Pearce Foundation.