Building a brand and digital presence is key to any business plan — and an artist’s personal business is no exception. Join Audrey Saccone, CEO and strategist of Audrey Digital, and OPERA America’s marketing team for a three-part, online workshop covering the basics of branding, social media, and website design. Learn how to kick-start your personal business with these tips and practical advice.

Recordings from the workshop will be made available to registrants after the event.

1:00 – 1:50 p.m. ET • Branding 101
Learn the fundamentals of branding with OPERA America’s director of marketing and communications, Sarah K. Ivins. Discover how you can strengthen your brand and your digital presence — from social media to your website and beyond.

2:00 – 2:50 p.m. ET • Social Media 101
In this session, OPERA America’s digital marketing manager, Marcel Sokalski, will demonstrate the basics of using social media to boost your career. Learn about the various platforms and their unique strengths and how you can activate social media for promotion and brand awareness.

3:00 – 3:50 p.m. ET • Website Building 101
Building a website can seem overwhelming — but in this session, Audrey Saccone, CEO and strategist of Audrey Digital, will break down the process with tips and tricks on how to build a website that will serve your business.

FEATURING:

Sarah K. Ivins, Director of Marketing and Communications, OPERA America
Nick Wise, Senior Manager, Marketing and Publications, OPERA America
Marcel Sokalski, Digital Marketing Manager, OPERA America
Audrey Saccone, CEO and strategist of Audrey Digital
Pamela Jones, Artist Development Manager, OPERA America

OPERA America's Webinars are supported in part by public funds from the New York City Department of Cultural Affairs in partnership with the City Council.

Programming at the National Opera Center is made possible by the New York State Council on the Arts with the support of the Office of the Governor and the New York State Legislature.