Virtual Lunch & Learn: From Half-Baked to Fully-Baked: Getting Your Product Right for Faster Market Uptake

Have you ever wondered if your product truly has the upside you believe, or have sold to your investors? Given the high failure rate of new products, it’s worth understanding what separates the winners from the losers, and how to better identify which path you’re on.

“From Half-Baked to Fully-Baked: Getting Your Product Right for Faster Market Uptake” is designed for entrepreneurs who run lean and can’t afford a new product failure. The talk is based on case studies from local Inc. 5000 companies that, while highly capable, made costly product missteps due to overconfidence and hubris.

Join Kevin Renner, a business coach, go-to-market strategy advisor, and fractional CMO, who helps emerging companies accelerate growth by getting their products right and their stories straight.

Speaker: Kevin Renner

Kevin Renner is a business coach, go-to-market strategy advisor, and fractional CMO helping emerging companies accelerate their growth by getting their products right and their stories straight.

He has helped build three global, publicly traded technology companies and eight Inc.-5000 growth companies (venture and private equity backed) in fields including health innovation and B2B technology. Many have had successful exits, from high-value acquisitions to IPO. His first client, a health care software startup, has grown to revenue of $6 billion (Epic Systems of Madison, WI).

Kevin is known for his supportive and high-impact work helping first-time executives bring clarity to their leadership roles, and for mentoring marketing, product, and technology managers into executive positions.

Kevin’s background includes an MBA from Berkeley and participation in Northwestern University’s Business Market Strategy executive program. He also trained at UC Berkeley’s Executive Coaching Institute and has coached leaders and managers with Microsoft, the Stanford Business School, The World Bank, Daimler, Wall Street firms, Kaiser Permanente, The University of California, The Oregon Executive MBA Program, and more.

In his first career move Kevin helped launch the Portland Business Journal, where he became an award-winning reporter. A sought-after speaker and popular author, Kevin teaches Entrepreneurial Marketing at Washington State University and has taught in the business schools at Portland State University and the University of Portland.

This program was organized by Oregon Bioscience Incubator. http://www.otradi.org