Why a course in Google Analytics 4?

For years Google Universal Analytics (UA) has been the most commonly used tool to show the impact of digital activity on marketing goals. But as of July 1, 2023,  Google took that tool out of your toolkit and replaced it with Google Analytics 4 (GA4) a more powerful, AI-driven platform. 

The good news is that GA4 makes it easier to not just track your activities but show your contribution to revenue. Which is why Paine Publishing is launching a series of GA4 Training classes to help PR and Communication professional transition to GA4.

What you'll learn

Designed specifically for PR and Communications professionals, the course will be hands-on and interactive to ensure that by the end of the class you’ll know how to:

• Add GA4 to your measurement toolkit or dashboard
• Tag all your PR and Comms content so you’ll know what’s working and not working
• Create your own attribution model to show senior leadership your value
• Tie your earned (social or traditional) media results to tangible results
• Smoothly transition from Google Universal Analytics to GA4
• Translate your existing metrics to GA4's events and goals
• Use GA4’ AI learnings to improve your programs
• Tailor GA4 to your specific business or industry

Course Details

Google Analytics 4 for PR & Communications will take place via Zoom every Wednesday from noon to 1:30pm EST  for 4 weeks starting on Wednesday February 7th 2024 and ending February 28th, 2024.  

Register today!

For additional information, check out our Google Analytics 4 Course Page