If you're looking to improve your command of communications measurement & evaluation, you need to join us for Measurement Base Camp, a series of eight online tutorial workshops starting April 6 and running through May 26. You'll gain all the skills you'll need to deliver insight, dashboards, and a report that leadership will love.
For years we've earned accolades from attendees for our in-depth hands-on instruction. This year in the interest of everyone's health and safety we've decided to bring our instructors to you.
Measurement Base Camp is geared towards professional communicators who want to know how to demonstrate their value to senior leadership. I'll be sharing my 30 years of experience, and will be joined by a team of other veteran measurement pros. At the end you'll receive our official Paine Publishing Master of Measurement Certificate. If you can't make every live session, we are recording each session and registered attendees will be provided a copy of all recordings.
By the end of the Measurement Base Camp Course you'll be able to confidently:
(and much more...)
Join us to get all your measurement questions answered!
Each weekly 90-minute workshop will take place on Zoom and address a specific measurement skill. You'll be able to follow along on your own computer and practice your new skills, with expert coaches to answer all your questoins. Classes start on April 6th and run thru May 26th. Each workshop will start at noon, Eastern time. The schedule is as follows:
Date | Topic |
Tuesday April 6 | Introduction How to define measurable objectives 6 Steps to the perfect measurement system |
Tuesday April 13 | Introduction to Survey Research How to design a great survey and get the answers you need |
Tuesday April 20 | Media Analysis, Pivot Tables and Data Validation |
Tuesday April 27 | Using Web Analytics and Goal Conversions to show your contribution to the bottom line |
Tuesday May 4 | Using SEO as a PR Metric |
Tuesday May 11 | How to set up an Internal Communications Measurement System |
Tuesday May 18 | Creating the perfect customized integrated dashboard that includes Internal & External Comms; Traditional, Digital & Social Media and Events into a single integrated dashboard using free tools |
Tuesday May 26 | How to present results and write a report that make leadership swoon |
For the complete schedule and other details, please visit the Measurement Camp website