If you're looking to improve your command of communications measurement & evaluation, you need to join us for Measurement Base Camp, a series of eight online tutorial workshops starting January 11, 2022 and running through March 1, 2022. You'll gain all the skills you'll need to deliver insight, dashboards, and a report that leadership will love. 

For years we've earned accolades from attendees for our in-depth hands-on instruction. Now, in the interest of everyone's health and safety we've decided to bring our instructors to you. 

Measurement Base Camp is geared towards professional communicators who want to know how to demonstrate their value to senior leadership. I'll be sharing my 30 years of experience, and will be joined by a team of other veteran measurement pros. At the end you'll receive our official Paine Publishing Master of Measurement Certificate. If you can't make every live session, we are recording each session and registered attendees will be provided a copy of all recordings.

By the end of the Measurement Base Camp Course you'll be able to confidently:

• Use Excel Pivot tables to come up with great insights
• Incorporate Google Analytics into your metrics to demonstrate your value to the bottom line
• Measure PR's impact on your SEO
• Create a survey to reflect your impact on awareness, preference, and employee engagement
• Design an integrated measurement dashboard
• Create Pre/Post and A/B tests
• Create an Integrated Communicatioi Dashboard
  
• Write a report that your leadership team will love

(and much more...)

Join us to get all your measurement questions answered!
Each weekly 90-minute workshop will take place on Zoom and address a specific measurement skill. You'll be able to follow along on your own computer and practice your new skills, with expert coaches to answer all your questoins. Classes start on January 11 and run thru March 1. Each workshop will start at noon, Eastern time. For the complete schedule and other details, please visit the Measurement Camp website..