Business Benefits

Following this course delegates will have a better understanding of how to optimize their online activity to increase engagement on LinkedIn. They will be able show their professional worth, giving visibility, accessibility & credibility to influence their markets. They will demonstrate knowledge & expertise to gain valuable insight from their clients through active two way participation through LinkedIn.

Delegates will be able to build trust, be open and transparent as a business and become more proactive in sourcing new business and building relationships with prospects and customers. Enabling them to engage with a new audience by building a presence online and interacting with new and existing customers, developing those relationships and increasing sales.

Content

• Reaching a wider audience through LinkedIn
• How to develop impactful & fully optimized profiles
• The importance of the right set up, visuals & photo
• Profile optimization, so others can find & engage with you easily
• Building & managing your connections
• Market research – know more about competitors
• How to use status updates, search and filter functions
• How to do advanced profile searches
• Improving your status updates and sharing
• Netiquette
• Participating in & managing groups
• Using messages & invitations more effectively
• Managing introductions and requests
• Getting quality recommendations
• Manage your corporate reputation
• Measuring your impact

£125+VAT per delegate