Account Management & Development for Conference & Events Business (Hotels & Venues)

Fully understand your client’s needs and expectations to allow you to build a solid plan to manage client relationships for the long term. This will increase conversion levels, encourage repeat custom and client retention.

• 3 x 2 hour interactive workshops every Friday between 9.30am and 11.30am, covering the following topics;​
  • WHAT IS ACCOUNT MANAGEMENT
  • ROLE OF ACCOUNT MANAGER
  • CONDUCTING ANALYSIS
  • TYPES OF ACCOUNTS & THEIR NEEDS
  • INDENTIFY & PRIORITISE OPPORTUNITIES
  • ACCOUNT PLANNING
  • IMPLEMENTATION
  • MONITORING & ANALYSIS
  • GROWING THE PLAN

• Homework activity to ensure delegates can practice their skills

• Certification upon completion ​

• Course completed over 3 weeks

• £275+VAT per delegate