The Next Chapter: Pete Carter on Giving Brands New Life

Join us for a talk by one of P&G’s leading marketers, Pete Carter, who led P&G’s Brand Building Integrated Communications (BBIC) group and whom P&G named a Harley Procter Marketer, recognizing his exceptional marketing leadership and contributions to brand building at P&G.

Pete will be giving a talk on “Brand Repositioning that Ignites Business Growth.” He will begin with a quick primer on brand positioning, discuss the elements of a strong positioning statement, and show examples of changes in positioning and how they impacted the business. Then he will share several case studies from his work at P&G on brands such as Swiffer, Pantene and Olay, and his more recent work since retiring from P&G with brands such as Dudewipes and Earth Breeze.

When: Tuesday, November 17^th, 2026 06:00- 8:00 PM

Where: Industrious (135 W. 50th St. @ 7^th Avenue)

Cost: General Admission: $20 per person until November 15^th

Ticket prices include beer, wine, soda, etc. and light hors d’oeuvre

To purchase tickets: ticket tailor link

About Pete:

Pete had a 40-year career at P&G, ultimately leading the company’s Brand Building Integrated Communications (BBIC) group (formerly Advertising Design & Development (ADD)). During his career, Pete:

·Turned around several billion-dollar businesses through brand re-positioning, big ideas, new advertising campaigns, and integrated communications.

·Worked with creative agencies of all types to develop business-building creative content.

·Led P&G’s Reinvention of Agency Relationships and several pitches and interviewed over 300 creative agencies in the USA and around the world.

·Lived and worked on 3 continents (NA, Europe, Asia).

·Was one of ~20 P&G marketers to be named a Harley Procter Marketer, a distinction recognizing exceptional marketing leadership and contributions to brand building at P&G.

He is an expert at global brand strategy, communication evaluation, developing integrated advertising campaigns, agency pitches and relationships, integrated communication processes, global equity and brand positioning management, agency evaluation, and leading expert marketing organizations.

We look forward to seeing you,

Your P&G NYC Alumni Board