"The Art of Storytelling in the Age of AI"

"The Art of Storytelling in the Age of AI"
With Giuseppe Caltabiano

Summary
Humans have been telling stories for as long as we can remember. We used them to survive, to lead, to connect. Then came AI, and suddenly anyone can generate a paragraph, a blog post, a campaign in seconds. So what happens to storytelling when execution becomes effortless?

In this session Giuseppe argues that storytelling does not become less valuable in the age of AI. It becomes the only thing that truly matters.

We will explore what storytelling actually is, why the human brain is wired to respond to narrative, and what separates a story that moves people from content that simply fills space. We will look at some of the most memorable plots in history, We will look at some of the most memorable story structures in history, including the Hero’s Journey, and see them at work in great commercials and advertising.

This is not a talk about tools or prompts. It is about the skill that AI cannot replicate: the ability to craft stories, create tension, and make someone care.


Bio
Giuseppe is a global marketing, brand, and content leader with over 20 years’ experience across B2B and B2C. He has held senior roles at companies such as Invensys and Schneider Electric and today serves as VP of Marketing at AVK, Europe’s fastest-growing energy solutions provider for data centres and AI infrastructure. At AVK, he leads the marketing team, drove a full rebrand, and steered the company to win the “2025 Brand Transform Europe” award for best brand Transformation.

Giuseppe combines large enterprise expertise with hands-on startup experience, shaping strategies that drive growth and brand distinctiveness. He is a marketing and branding lecturer at universities and business schools in London and Milan and is regularly invited to speak at international conferences. He holds an MBA from SDA Bocconi and M&A education from London Business School. His insights and experiences are shared through his blog, marketingacrossborders.blog.

Venue:
Old Queens Head, Islington
44 Essex Rd, London
N1 8LN

Event Running Time:
(we recommend arriving at 6:30pm latest if you're eating, and 7pm if drinks only)
Doors from 6pm
Introduction: 7:25pm
Lecture: 7:30pm
Q&A: 8:10pm

Food:
If you plan on eating at the venue, we recommend arriving as early as possible so the kitchen can get your order out before the talk starts.

FAQs:

What is Pints of Knowledge?

Pints of Knowledge is a series of public talks where experts, researchers, and big thinkers share fascinating ideas all in the relaxed setting of a pub. We bring brilliant minds and curious audiences together over a pint, covering topics from science and politics to history, art, and beyond.

What happens at Pints of Knowledge?

At each Pints of Knowledge event, you’ll hear engaging talks (approx. 40 minutes) from expert speakers on fascinating topics — followed by an audience Q&A (approx. 20 minutes). The vibe is informal and social, set in a pub where you can grab a drink, meet interesting people, and enjoy big ideas in a relaxed setting.

What if I don't drink alcohol?

No problem at all! Pints of Knowledge is all about the ideas and the community, not the drinks. You’re welcome to enjoy a soft drink, coffee, or whatever you prefer. The focus is on creating a relaxed, social atmosphere where everyone feels comfortable.

Can I attend without a ticket?

Tickets must be purchased online prior to the event. With our limited capacity at each venue we can't let people in without a ticket.

Is there food available?

Yes, there is always the option to purchase food at our events.

Can I get my ticket refunded?

We issue full ticket refunds if you have requested 7 days before the event. Any requests after will be at the discretion of the event organiser.

Can I get my ticket exchanged?

We issue full ticket exchanges if you have requested 7 days before the event. Any requests after will be at the discretion of the event organiser.

Is the event pet friendly?

Yes, we allow pets to attend but reserve the right to request their removal if they are disruptive.