"Why Doctor Doom Is Better Than Batman (and How We Can Prove It)"

""Why Doctor Doom Is Better Than Batman (and How We Can Prove It)"
With Mark Hibbet

Summary
Every day, all over the world, billions of people spend billions of dollars watching, playing, reading and listening to transmedia stories. It's one of the main ways we communicate with each other, so it might be a good idea to try and understand how they actually work. 

To do this we'll investigate how transmedia storytelling differs from conventional formats, and look at the way that transmedia characters carry certain aspects with them across different media types. We'll do this in an empirical, replicable way by bringing together different theories into one evidence-led system which we'll then try out with examples suggested by you. After that we'll look at why using data to do this matters in the real world, and why it proves that Doctor Doom is empirically better than Batman.

Bio
By day Mark Hibbett is the mild-mannered Head of Research Information Systems at University of the Arts London, but by night he is the world's leading (and only) academic expert on Doctor Doom. He's written a book, multiple academic articles, and a one-man rock opera about transmedia characters, but is probably best known for 'Hey Hey 16K', one of the world's first ever viral videos.

Venue:

George IV, Chiswick
184 Chiswick High Road, London.
W4 2DR

Event Running Time:
Doors from 7pm
Introduction: 7:25pm
Lecture: 7:30pm
Q&A: 8:10pm

Food:
If you plan on eating at the venue, we recommend arriving as early as possible so the kitchen can get your order out before the talk starts.

FAQs:

What is Pints of Knowledge?

Pints of Knowledge is a series of public talks where experts, researchers, and big thinkers share fascinating ideas all in the relaxed setting of a pub. We bring brilliant minds and curious audiences together over a pint, covering topics from science and politics to history, art, and beyond.

What happens at Pints of Knowledge?

At each Pints of Knowledge event, you’ll hear engaging talks (approx. 40 minutes) from expert speakers on fascinating topics — followed by an audience Q&A (approx. 20 minutes). The vibe is informal and social, set in a pub where you can grab a drink, meet interesting people, and enjoy big ideas in a relaxed setting.

What if I don't drink alcohol?

No problem at all! Pints of Knowledge is all about the ideas and the community, not the drinks. You’re welcome to enjoy a soft drink, coffee, or whatever you prefer. The focus is on creating a relaxed, social atmosphere where everyone feels comfortable.

Can I attend without a ticket?

Tickets must be purchased online prior to the event. With our limited capacity at each venue we can't let people in without a ticket.

Is there food available?

Yes, there is always the option to purchase food at our events.

Can I get my ticket refunded?

We issue full ticket refunds if you have requested 7 days before the event. Any requests after will be at the discretion of the event organiser.

Can I get my ticket exchanged?

We issue full ticket exchanges if you have requested 7 days before the event. Any requests after will be at the discretion of the event organiser.

Is the event pet friendly?

Yes, we allow pets to attend but reserve the right to request their removal if they are disruptive.