"How to Scale a Business" (Ex Alex Hormozi)

"How to Scale a Business"
With Tobias Allen

Summary
How do you sell anything at scale? Tobias has spent his career answering that question with systems rather than guesswork.

He led the affiliate programme behind Alex Hormozi's $100M Leads launch, scaling it to 29,000 affiliates in under six weeks and helping drive a record-breaking $105 million launch weekend. He runs an influencer and creator network of more than 15,000 people, building the operating systems that let marketing run at that kind of scale without falling apart.

In this talk, Tobias pulls back the curtain on how modern marketing actually works when the stakes are high: how to build systems that let a team execute consistently, how to think about paid advertising and funnels as things that evolve rather than one-off gambles, and why the real winners focus on cash flow and economic modelling instead of chasing whatever's trending this week.

Expect a pragmatic, no-nonsense session for anyone who wants to understand the machinery behind large-scale marketing, whether you're building a business, running campaigns, or just curious how a $105 million weekend actually happens.

Bio
Tobias Allen is a growth and marketing specialist focused on helping companies scale and build enterprise value. Based in the UK and educated at Plumpton College, he has built a reputation for hands-on, results-driven marketing across influencer, affiliate, and paid channels.

Venue:
Big Penny
1 Priestley Way,
London
E17 6AL


Event Running Time:
(we recommend arriving at 6:30pm if you're eating, and 7pm if drinks only)
Doors from 6pm
Introduction: 7:25pm
Lecture: 7:30pm
Q&A: 8:10pm

Food:
If you plan on eating at the venue, we recommend arriving as early as possible so the kitchen can get your order out before the talk starts.

FAQs:

What is Pints of Knowledge?

Pints of Knowledge is a series of public talks where experts, researchers, and big thinkers share fascinating ideas all in the relaxed setting of a pub. We bring brilliant minds and curious audiences together over a pint, covering topics from science and politics to history, art, and beyond.

What happens at Pints of Knowledge?

At each Pints of Knowledge event, you’ll hear engaging talks (approx. 40 minutes) from expert speakers on fascinating topics — followed by an audience Q&A (approx. 20 minutes). The vibe is informal and social, set in a pub where you can grab a drink, meet interesting people, and enjoy big ideas in a relaxed setting.

What if I don't drink alcohol?

No problem at all! Pints of Knowledge is all about the ideas and the community, not the drinks. You’re welcome to enjoy a soft drink, coffee, or whatever you prefer. The focus is on creating a relaxed, social atmosphere where everyone feels comfortable.

Can I attend without a ticket?

Tickets must be purchased online prior to the event. With our limited capacity at each venue we can't let people in without a ticket.

Is there food available?

Yes, there is always the option to purchase food at our events.

Can I get my ticket refunded?

We issue full ticket refunds if you have requested 7 days before the event. Any requests after will be at the discretion of the event organiser.

Can I get my ticket exchanged?

We issue full ticket exchanges if you have requested 7 days before the event. Any requests after will be at the discretion of the event organiser.

Is the event pet friendly?

Yes, we allow pets to attend but reserve the right to request their removal if they are disruptive.