Inside the newsroom: How to get your story noticed

Inside the newsroom: How to get your story noticed

What makes an editor stop and pay attention to a pitch? And what happens to an idea once it reaches a national newsroom?

Join us online for a behind-the-scenes look at how national newspapers operate, what editors discuss in their daily news meetings and how decisions are made about which stories get commissioned - and which are quickly rejected.

You’ll hear directly from three current and former national newspaper editors about what they need from PRs, founders and expert commentators. They’ll explain how to make an idea timely, relevant and easy for a busy newsroom to use. 

This event is designed for PR and communications professionals, founders and business leaders who want to understand the media better and improve their chances of securing national coverage.

• Early-bird tickets: £15 plus VAT for the first 15 bookings - SOLD OUT
• Standard tickets: £25 plus VAT 

Can't make it live? This event will be recorded and sent to those who have purchased a ticket.

Meet the panel

• Tara Evans, former Head of Consumer, The Sun (now freelance)
• Sophie Gallagher, Features and Lifestyle Editor, i
• Geoff Ho, Business and Money Print Editor, The Daily Telegraph

The session will be moderated by journalists and Pitch to Published founders MaryLou Costa and Elizabeth Anderson.

What we’ll cover:

• What a typical day inside a national newsroom looks like
• How daily news conferences work and who makes the decisions
• What editors are genuinely looking for in a story
• Why some pitches immediately attract attention while others are rejected
• How to make your pitch timely, relevant and newsroom-ready
• The opportunity to put your questions directly to the panel

Agenda

12.00–12.05: Welcome and introduction from Elizabeth Anderson and MaryLou Costa
12.05–12.20: What a typical day inside a national newsroom looks like
12.20–12.30: What are editors really looking for in a story?
12.30–12.40: How to make your pitch newsroom-ready
12.40–13.00: Audience Q&A

Join us for an hour of candid newsroom insight and practical advice you can apply to your next pitch. After the event, you'll also receive a pitch guide for Lizzy, MaryLou and Tara.

Can't make it live? You'll receive a recording shortly after the event. Refunds are not permitted.

Find out more about Pitched to Published.