From LinkedIn to the Newsroom

From LinkedIn to the Newsroom: How to build authority and get noticed by journalists

Thursday 26 November 2026 - 12-1pm

How can you use LinkedIn to establish yourself as an expert, reach a wider audience and make journalists take notice?

LinkedIn is no longer simply a place to announce a new job or share company news. Used well, it can help you demonstrate your expertise, join timely conversations and put yourself directly in front of journalists and editors looking for stories, comments and credible experts.

For our next Pitch to Published webinar, we're bringing together three experts offering unique perspectives on how to make LinkedIn work harder for you.

Maddy Faulkner, LinkedIn Ghostwriter, will share what she has learnt about creating content that gets noticed, including insights from her involvement in LinkedIn's creator programme.

Jane Hamilton, careers and employment journalist at The Times, will give the journalist's perspective: what makes someone stand out as a credible expert on LinkedIn, how journalists use the platform, and what might prompt an editor to get in touch.

Edson Caldas, News Editor at LinkedIn, will take us behind the scenes of LinkedIn's editorial team, explaining how editors identify and amplify interesting posts and conversations. He'll share insights into opportunities for organic amplification, what makes content stand out and best practices for posting on the platform.

Hosted by Pitch to Published founders and journalists MaryLou Costa and Elizabeth Anderson, who also use LinkedIn to find stories and experts to feature in publications, this will be a practical discussion with plenty of opportunity to ask questions.

Price: £25 + VAT

We'll cover:

• What actually works on LinkedIn in 2026 – The types of content that resonate, common mistakes and why traditional corporate posts often struggle to stand out
• Finding your content pillars – how to identify the subjects you should be talking about to build authority in your field
• What to post when you don't know what to post – finding stories and opinions in your everyday work and experience
• How journalists use LinkedIn – from finding experts and comments to spotting potential stories
• What makes an expert credible to an editor – and the signals that can make a journalist more likely to approach you
• Using your own experience to create media opportunities – including examples of posts that have resulted in journalist approaches and press coverage
• News reaction on LinkedIn – how to join timely conversations and use trending stories to demonstrate your expertise
• What about video? – whether it is becoming increasingly important and when it is worth using

Live audience Q+A: Put your own LinkedIn and media questions to Maddy, Jane, Lizzy and MaryLou.

Agenda:

12:00–12:05 - Introductions
12:05–12:40 - Panel discussion
12:40–13:00 - Audience Q+A

You'll come away with practical ideas for what to post, a clearer understanding of how to position yourself as an expert and, crucially, an insight into what journalists are looking for when they search LinkedIn for people to feature.

The session will be held live on Zoom. Attendees will also receive access to the recording afterwards, as well as a list of our recommendations of journalists to follow on LinkedIn.