PRCA Succession Planning: Preparing Your Exit with Brian Keegan

The PRCA is pleased to invite members to an exclusive workshop on succession planning, facilitated by Brian Keegan, one of Ireland's leading business growth and exit planning coaches.

Whether you're planning to step away from your business in the next few years, sell your agency, buy another, or simply want to build a stronger, more valuable agency, succession planning is about preparing your business for the future and building enterprise value. The best businesses are those that can thrive independently of their founder, creating greater resilience, stronger leadership, and increased long-term value.

Joining Brian for part of the session will be James McCann, founder of Everhaze and former founder of PRCA member agency Clearstory, who will share his personal experience of successfully selling his business and the lessons he learned along the way.

This workshop is particularly valuable for:

• Agency founders considering their long-term future
• Business owners looking to build a stronger, more valuable agency
• Leaders preparing the next generation of management
• Agencies exploring management buy-outs, acquisitions or future sale opportunities
• Anyone looking to reduce founder dependency and create a more resilient business

How the Workshop Works

This practical, interactive session explores the key elements of succession planning and business value creation. Drawing on real-world examples and proven methodologies, Brian will guide participants through the steps required to prepare a business for its next chapter.

Topics include strengthening leadership teams, increasing business value, preparing for due diligence, understanding different succession routes, valuation, timing and creating a clear roadmap for the future.

Why Succession Planning?

Succession planning isn't just about exiting a business. It's about building an organisation that is valuable, transferable and capable of succeeding beyond its founder.

Whether your future involves passing the business to family members, transitioning ownership to your management team, selling to a third party or simply creating greater freedom as an owner, preparing early creates more options and better outcomes.

Workshop Outcomes

Participants will leave with:

• A clearer understanding of the succession planning process
• Practical steps to increase the value of their business
• Greater insight into reducing founder dependency
• An understanding of different succession and ownership options
• A framework for preparing leadership teams for the future
• Practical tools to help future-proof their agency and maximise long-term value

About Brian Keegan

Brian Keegan is Ireland's only Certified Scaling Up Coaching Partner and one of the country's leading experts in business growth, succession planning and exit strategy. He has successfully implemented the Scaling Up methodology in the business he founded, building it from a start up to a £60 million turnover organisation with more than 100 employees across six offices in the UK and Ireland. Brian is also a faculty member of the University of Notre Dame's Inspirational Leadership programme at Kylemore, founding President of Entrepreneurs' Organisation (EO) Ireland, ISME designated Scaling Up Coach, is a certified Inner Game coach, certified Finish Strong Exit planner, holds a diploma in Executive coaching from the IMI and completed the Entrepreneurial Masters Program (EMP) at MIT's Sloan Business School. His learned and earned experience helps business owners prepare for growth, succession and successful exits makes him uniquely placed to guide agency leaders through this important stage of business planning. Brian is the founder of the Redwood Academy for Entrepreneurs in Dublin and Entrepreneurs for Peace and is an organic farmer.