The Anatomy of a Good PR Story: how to create newsworthy stories that catch journalists' attention

What makes one business story headline news while another gets ignored?

In this practical session, we'll dissect four real PR stories, explore why journalists found them interesting and reveal the different techniques businesses can use to create stories that earn media coverage.

From news-led announcements and compelling case studies to original research and creative campaigns, you'll discover how to find the stories hiding inside your own business.