Using AI to Improve Your Copywriting 

Presented by Tim Tucker

Course outline:

9:30 – 10:15 Kick-off & Introduction to AI Tools and Methods

• Introductions and overview of the course
• What is AI? Its current state and history
• Getting to know the leading AI copywriting tools
• Pros and Cons: Discussing AI’s impact on copywriting, covering legal and moral issues

10:15 – 10:30 Break

10:30 – 11:15 Boosting Your Creativity with AI

• Generating fresh ideas using AI
• AI-assisted creative thinking
• Hands-on Activity: Creating copy ideas and approaches with AI support

11:15 – 11:30 Break

11:30 – 12:30 Research and Planning with AI

• How to find useful background information with AI tools
• Finding and checking data
• How to use AI to create content strategies and tactics
• Hands-on Activity: Researching topics using AI

12:30 – 13:30 Lunch

13:30 – 14:15 Enhancing Your Writing

• Crafting better first drafts with the help of AI
• Organising your content using AI tools
• Hands-on Activity: Writing copy with AI tools

14:15 – 14:30 Break

14:30 – 15:15 Polishing Your Work with AI

• Fine-tuning your writing with the right AI prompts
• Tips for elevating your copy
• Hands-on Activity: Refining your text with AI tools

15:15 – 15:30 Break

15:30 – 16:00 Wrap-up and Future Steps

• Summarising key points from today
• Time for questions and participant feedback