Death by the Billable Hour? Pricing for Professional Services in the Age of AI

Death by the Billable Hour? Pricing for Professional Services in the Age of AI

Many professional services firms are facing the same challenge: clients are demanding greater value, technology is changing how work is delivered, and traditional pricing models are coming under increasing pressure.

Join Professional Liverpool for an interactive workshop with leading value pricing specialist Nigel Haddon, who will explore why pricing behaviours need to evolve in the era of AI and how firms can move beyond time-based billing to create stronger client relationships and improved profitability.

This session is designed for partners, directors, practice leaders, finance professionals, business development teams and anyone responsible for pricing, proposals, profitability or client growth across accountancy, financial services, legal and other professional services firms.

Nigel will:

• Explain why traditional pricing approaches are becoming less effective.
• Explore the impact of AI and technology on client expectations and pricing models.
• Introduce practical value-based pricing methodologies.
• Share approaches that are delivering results today while remaining fit for the future.
• Provide insights that can help firms improve profitability without simply increasing chargeable hours.

Questions for the Session

To help make the workshop as practical and relevant as possible, attendees are encouraged to submit any pricing, profitability, proposal or client value questions for Nigel to consider addressing during the session.

Whether you're wrestling with fee pressure, fixed-fee pricing, AI-driven efficiency gains, or demonstrating value to clients, this is your opportunity to bring real-world challenges to the discussion.

Spaces are limited, so early booking is recommended.