PRSA Monthly Luncheon: The T.R.E.A.D. Way

PRSA October Program: The T.R.E.A.D. Way

Join Kevin Treadway, founder of Treadway Strategies, where he’ll discuss the ways he helps organizations build stronger connections with the communities they serve and turn those connections into meaningful organizational outcomes. Through his work, Kevin developed The T.R.E.A.D. Way: a practical framework for building trust, researching community needs, engaging stakeholders, activating relationships, and delivering measurable results.

MEETING LOCATION: Food City 1375 Broad St, Chattanooga, TN 37402. ENTRANCE - Please enter from Broad Street at Suite 207. This door leads directly to the elevator instead of going through the store.

PARKING INFORMATION: While the event is hosted at Food City, they ask that parking directly in front of the store is reserved for shoppers. There is ample on street parking around Food City, multiple surface level parking lots nearby along with a large parking garage next to the Chattanoogan hotel across the street from the store.

Kevin Treadway is the founder of Treadway Strategies, where he helps organizations build stronger connections with the communities they serve and turn those connections into meaningful organizational outcomes. Through his work, Kevin developed The T.R.E.A.D. Way: a practical framework for building trust, researching community needs, engaging stakeholders, activating relationships, and delivering measurable results.

Kevin holds a master’s degree in Leadership, Education, & Communications from the University of Tennessee-Knoxville and brings professional experience spanning higher education, government, nonprofit organizations, workforce development, and housing. His work has given him a cross-sector perspective on the challenges organizations face when trying to connect internal priorities with the needs of the communities around them.

Drawing on his experience in place-based work, organizational strategy, and community engagement, Kevin brings a practical, systems-oriented approach to helping organizations strengthen relationships, expand opportunity, and create measurable value. His work focuses on moving community engagement from something organizations do to something they strategically use to improve their people, operations, and long-term success.