Marketing Trends to Watch in 2025: The Publishing Edition

Marketing trends evolve at lightning speed, so the way we market books must evolve too. Join us as we explore the future-ready marketing trends that publishers can harness to ignite enthusiasm and drive demand for their books.

This talk, offered by industry lead Laura Summers, will equip you with the tools and tactics to boost visibility in 2025 and beyond. We’ll dive into three of the hottest topics shaping digital marketing today: The Social Media Landscape, SEO, Zero-Click Marketing. There will be time for questions.

About the speaker
Laura Summers is Director and co-founder of BookMachine, a leading Marketing Agency specialising in publishing and education. The agency launched in 2017 and is renowned for stand out digital marketing and a highly-experienced digital product team. BookMachine clients include DK, HarperCollins, Nosy Crow, Pearson, Quarto Publishing, World Book Day and many many more. Laura is a regular judge for the Sales & Marketing category at the Business Book Awards and also judges the Printing Charity's Rising Star Awards. 

Date and time: Wednesday 27 November, 12:00 - 12:45
Format: Zoom. You will be sent the Zoom link and reminders nearer to the date.
Fee: £20 +VAT for Publishing Scotland members | £25 +VAT for non-members

This talk is offered for Publishing Scotland by BookMachine.