Date: Mondays 22 February and 1 and 8 March 2021
Time: 1pm to 2pm
During this course we will share techniques for keeping your remote attendees engaged from start to finish, including how to brief your authors ahead of the events. As well as looking at the event experiences we will explore the different software available, and how to deal with potential technical issues.
Week 1: The promotional period
Week 2: A successful event
Week 3: Event follow-up, keep up the momentum
Trainers
Laura Summers has organised 100s of events since launching BookMachine in 2010. From conferences, to workshops on Zoom and online sessions on a multitude of platforms, there isn’t much in the field of events that Laura hasn’t put her hand to. As well as organising events Laura has oodles of experience in presenting and delivering talks to global audiences online. Prior to her publishing career in publishing Laura was both a teacher and a teacher trainer.
Suzanne Kavanagh has worked on numerous author events and book campaigns. She’s organised a wide range: from sales meetings to industry conferences and professional development. Suzanne oversaw the development of 35+ training courses, seminars and webinars annually at ALPSP and has worked with the BookMachine editorial board to programme the Unplugged series. She loves pivoting talks to online formats, and seeing how rich an experience it is for speakers and audiences.
Fees
This special fee for this course for Publishing Scotland members is £30+VAT. The course is part of a series of four sales and marketing courses and you can also attend all four for £100+VAT. You can book this course or the whole series on the booking form for this course. Places are limited so please book your place or places as soon as possible.
The series comprises:
Data
As this and the other courses in the series are being delivered by BookMachine, Publishing Scotland will need to pass your name, email and phone number to BookMachine so they can set you up for and deliver the course to you. We will ask you to consent to this use of your data on the booking form.