Pivoting to virtual book launches
Mon 22 Feb 2021 1:00 PM - Mon 8 Mar 2021 1:00 PM GMT
Online, Zoom
Description
Date: Mondays 22 February and 1 and 8 March 2021
Time: 1pm to 2pm
During this course we will share techniques for keeping your remote attendees engaged from start to finish, including how to brief your authors ahead of the events. As well as looking at the event experiences we will explore the different software available, and how to deal with potential technical issues.
Week 1: The promotional period
- Settings your goals, objectives and lead times
- Choosing your software
- Communicating with attendees and authors/speakers
- Pre-launch engagement ideas
Week 2: A successful event
- Checklists and preparing for technical issues
- Audience participation – tips for maximum engagement
- Maximising sales opportunities
Week 3: Event follow-up, keep up the momentum
- Creating content (text and video)
- Dealing with questions
- How to sell more books even after the event
Trainers
Laura Summers has organised 100s of events since launching BookMachine in 2010. From conferences, to workshops on Zoom and online sessions on a multitude of platforms, there isn’t much in the field of events that Laura hasn’t put her hand to. As well as organising events Laura has oodles of experience in presenting and delivering talks to global audiences online. Prior to her publishing career in publishing Laura was both a teacher and a teacher trainer.
Suzanne Kavanagh has worked on numerous author events and book campaigns. She’s organised a wide range: from sales meetings to industry conferences and professional development. Suzanne oversaw the development of 35+ training courses, seminars and webinars annually at ALPSP and has worked with the BookMachine editorial board to programme the Unplugged series. She loves pivoting talks to online formats, and seeing how rich an experience it is for speakers and audiences.
Fees
This special fee for this course for Publishing Scotland members is £30+VAT. The closing date for bookings is noon on Thursday 18 February 2021. After that date, please contact the organiser about availability.
The course is part of a series of four sales and marketing courses. Series tickets for all four at £100+VAT are now SOLD OUT.
The series comprises:
- Pivoting to virtual book launches (22 February, 1 and 8 March 2021)
- Using social media to amplify your book sales (19 and 26 April 2021)
- Email marketing for book publishers (10, 17 and 24 May)
- How the best websites convert readers into book buyers (13 and 20 May 2021)
Data
As this and the other courses in the series are being delivered by BookMachine, Publishing Scotland will need to pass your name, email and phone number to BookMachine so they can set you up for and deliver the course to you. We will ask you to consent to this use of your data on the booking form.